This course is about selling yourself, because you are constantly selling yourself and your organization. Great products and ideas don’t sell themselves—they need marketing. And so does every businessperson. This course is not about shameless self-promotion—it’s about managing how you are perceived by others. People will make judgments about you; so if you don’t control your image, other people will. In this workshop we look at you as the product and we work on your personal marketing strategy by developing your own personal brand.
- Image is an important tool of influence
- Perceptions are based on appearance, behavior, and attitudes
- Develop a strategy to control how you are perceived
- Improving self-image is the most important factor
I. THE IMPORTANCE OF IMAGE
A. Raise your image to match your substance
B. Managing your image without being fake
C. The hardest part of business is getting the business
D. It isn’t fair, but humans are judgmental
E. Emotions (not logic) drive most if not all decisions
F. Perception is reality
II. IMPROVING SELF-IMAGE (HOW YOU SEE YOURSELF)
A. Who do you want to be?
B. What do you want to accomplish?
C. You can’t change the world⎯you can only change yourself
D. Most people end up where their behavior dictates they want to be
E. You can lead and “suck up” at the same time!
F. Where does our self-image come from?
G. It is possible to improve self-esteem (10 strategies)
III. DEVELOP A PRACTICAL WORLD VIEW (HOW YOU SEE THE WORLD)
A. Truth doesn’t matter if no one believes it
B. “We become the change we see in the world.” Gandhi
C. What does it mean to be the most qualified person?
D. View the world with optimism and confidence
E. The rise of cynicism in society
F. Where does our world view come from?
G. Everyone doesn’t think like you
H. There is no one right answer
IV. MANAGING YOUR IMAGE BY CREATING YOUR OWN PERSONAL BRAND (HOW THE WORLD SEES YOU)
A. Improve your marketable skills
B. Become your own publicist
C. If you don’t control your image, other people will
D. You are selling yourself every day
E. Packaging is a tool for simplifying and speeding up decision-making
F. The impact of personality and appearance
G. We trust brand names to deliver
H. Build credibility
I. “Who you know” is part of your image